Go to the Amazon page for details and reviews. Weird look at how different cultures mostly Europe versus U. Example: British luxury is about detachment whereas U. The only effective way to understand what people truly mean is to ignore what they say. People give answers they believe the questioner wants to hear. They believe they are telling the truth.

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Go to the Amazon page for details and reviews. Weird look at how different cultures mostly Europe versus U. Example: British luxury is about detachment whereas U. The only effective way to understand what people truly mean is to ignore what they say. People give answers they believe the questioner wants to hear. They believe they are telling the truth. Kinship is the structure. Few Japanese children are exposed to Irish culture.

Therefore, the extremely strong imprints placed in their subconscious at this early age are determined by the culture in which they are raised. Mental structures formed in an American environment fill his subconscious. The child therefore grows up an American. This is why people from different cultures have such different reactions to the same things.

Americans receive a strong emotional imprint from peanut butter. Since I was born in France, I learned about peanut butter after the closing of the window in time when I could form a strong emotional association with it. American Culture: We are, in fact, in the full throes of adolescence — and this metaphor extends beyond our relative age as a culture into the way we act and react.

We never killed our king because we never actually had one. We rebelled against the only king who ever tried to rule us. Our rebellious period never ended. Looking at our culture through this set of glasses explains why we are so successful around the world selling the trappings of adolescence: Coca-Cola, Nike shoes, fast food, blue jeans, and loud, violent movies. What these figures have in common people we love, celebrities and what fascinates us so much is their resistance to growing up.

They are forever young at heart, crazy, up and down, one day invincible, one day totally rejected, and they always come back. They are the "eternal adolescents" all Americans would love to be. At the same time they are a victory for nonconformity. In America, you can be weird and successful. The American culture exhibits many of the traits consistent with adolescence: intense focus on the "now," dramatic mood swings, a constant need for exploration and challenge to authority, a fascination with extremes, openness to change and reinvention, and a strong belief that mistakes warrant second chances.

If you realize that your unconscious expects you to fail, you can begin to look at love with more sensible goals. While understanding and respecting the tug to find Mr.

Right or Ms. One of the primary tensions in the American culture is the one between freedom and prohibition. One can look at culture as a survival kit passed down from one generation to the next. The American culture evolved as it did because the pioneers, and later the waves of immigrants who came to our shores, needed to evolve that way if they were to survive the conditions of this vast country.

Traits such as Puritanism, a strong work ethic, the belief that people deserve a second chance, and putting a premium on success all helped us to survive in this new world. In the words of that great American philosopher Nike, one can boil the American agenda down to three simple words: "Just do it. We look at Europe as the old world and America as the new. The French Revolution began in , more than a decade after our own revolution.

Modern Italy became a nation-state in , The German empire was founded in We have the oldest written constitution in effect on the entire planet. Youth is the first and least interesting, something to pass through quickly as you gain the tools necessary to live in the world. The next stage, maturity, is when you have children, make money, and achieve success. The third stage is detachment. Here you step back from the world and the "rat race," choosing instead to read and explore philosophy.

In the fourth stage, you become equivalent of a hermit. A key tension in England is the one between detachment and eccentricity. Home is a place where you can do things repeatedly and have a good sense of the outcome - unlike the outside world, where everything can be so unpredictable.

Home is a place where doing things again gives them added meaning. The kitchen is the heart of the American home because an essential ritual takes place there: the preparation of the evening meal. This is a ritual filled with repetition and reconnection that leads to replenishment.

Making dinner is on Code for home in America. Food is secondary. In China, dinner is all about the food. Food is cooked in multiple locations the kitchen, the fireplace, outside, even the bathroom and it has a hugely prominent place in any Chinese home. Food is hanging, drying, and curing everywhere. While the Chinese are eating dinner, they rarely speak with one another. Instead they focus entirely on the food.

This is true even at business dinners. One may be in the midst of a spirited conversation about an important deal; when the food comes, all conversation ceases and everyone feasts. Americans celebrate work and turn successful businesspeople into celebrities. Donald Trump and Bill Gates are pop stars. Stephen T. Covey, Jack Welch, and Lee Iacocca are mega-selling authors. Work put you in a position to get to know people, excite children, keep family going, or plan your future.

Work could make you feel that you were on the map, that you had arrived, or that it was all you did. We seek so much meaning in our jobs. If our job feels meaningless, then "who we are" is meaningless as well.

If we feel inspired, if we believe that our jobs have genuine value to the company we work for even if that "company" is ourselves and that we are doing something worthwhile in our work, that belief bolsters our sense of identity. This is perhaps the most fundamental reason why it is so important for employers to keep their employees content and motivated.

Our work ethic is so strong because at the unconscious level, we equate work with who we are and we believe that if we work hard and improve our professional standing, we become better people. Those who fail to act, who accept the limitations of their work with barely a grumble, are likely to feel miserable about their lives.

The hopelessness of their jobs has done critical damage to their identities. We love the story of Bill Gates labouring away in his garage, coming up with a great idea, and becoming the richest person in the world. Because it reinforces the notion that "who we are" has endless room for growth.

You never have to be stuck in what you do. Self-reinvention is definitely on Code. If your work no longer provides you with the sense of who you are that you desire, it is not only acceptable but also preferable to seek something new. Americans champion entrepreneurs because they are our most aggressive identity-seekers.

Most of us have an ideal job in mind, and it usually involves movement. None of us want to feel that we are "done". They feel the need to keep working in order to feel that they still exist. Similarly, helping employees understand their career paths is on the Code. The team should be regarded as a support group that allows individuals to become champions.

He only needs to perform well enough to help achieve the team objective. If, on the other hand, the employee knew that individual rewards were possible, he would be more likely to strive to outperform expectations. People around the world perceive us as being concerned only with money. This huge misconception is one of the reasons so many of them fail to see what really does motivate us.

At the same time, though, Americans themselves perceive this preoccupation with money and think it suggests that we are greedy at heart or that we prize material goods over enhancement of the spirit.

This, too is a misconception, one that gives us much less credit than we deserve. The notion that we "come from nothing" pervades America.

In a sense, we have the poorest rich people in the world, because even those who accumulate huge sums of money think like poor people. They continue to work hard, they continue to focus on cash flow and expenses, and they continue to struggle to earn more.

Clearly, money signifies more to Americans than the means to buy things. Without them, we need something that performs a similar function. Participants tell us through their third-hour stories that that thing is money. We rely on it to show us that we are good, that we have true value in the world. Money is our barometer for success. Most Americans find it impossible to feel successful if they feel they are underpaid.

Money is a scorecard. If someone is doing a job similar to yours and making more money, you unconsciously believe that he or she is doing a better job. Being paid for a job imbues it with instant credibility. Suddenly the previous two years of "unpaid work," gain validity.


The Culture Code

Early life and education[ edit ] Rapaille was born in France and immigrated to the United States in the early 80s. He called that primal emotional association an imprint. This imprint determines our attitude towards a particular thing. These pooled individual imprints make up a collective cultural unconscious, which unconsciously pre-organize and influence the behavior of a culture. MacLean , which describes three distinct brains: the cortex , limbic , and reptilian. Beneath the cortex, the seat of logic and reason, is the limbic, which houses emotions. Only accessible via the subconscious, the reptilian brain is the home of our intrinsic instincts.


Clotaire Rapaille

The book helps us understand the different meanings people unconsciously assign to things. Our different cultures and customs lead us to process the same information differently. This is why the world has an infinite number of cultural codes. These codes determine the very different ways people behave in similar situations.


The Culture Code - by Clotaire Rapaille

Amazon The Culture Code is American to its core. His Code knows how and why Americans assume certain things about their lives, what external symbols represent and motivate their inner selves, what drives them to eat, drink, buy, work, and play, and how simple insights can challenge their limiting worldviews. It is hard to put down. It is easy to believe.

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