Frost joined the business as a junior partner and J. The last of this line of business was the assembly of Hillman Minx sedans in During the s, Holden dominated the Australian car market. GM invested heavily in production capacity, which allowed the company to meet increased postwar demand for motor cars. Production of both the utility and sedan continued with minor changes until , when they were replaced by the facelifted FJ model, introducing a third panel van body style. The opening of the Dandenong, Victoria , production facility in brought further jobs; by , Holden employed 19, workers country-wide.
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Frost joined the business as a junior partner and J. The last of this line of business was the assembly of Hillman Minx sedans in During the s, Holden dominated the Australian car market. GM invested heavily in production capacity, which allowed the company to meet increased postwar demand for motor cars. Production of both the utility and sedan continued with minor changes until , when they were replaced by the facelifted FJ model, introducing a third panel van body style.
The opening of the Dandenong, Victoria , production facility in brought further jobs; by , Holden employed 19, workers country-wide. By the time it was introduced, many considered the appearance dated. Much of the motoring industry at the time noted that the adopted style did not translate well to the more compact Holden.
In , Ford unveiled the new Falcon in Australia, only months after its introduction in the United States. More significantly, the HR fitted standard front seat belts; Holden thus became the first Australian automaker to provide the safety device as standard equipment across all models. This was superseded by the Holden Torana in , a development of the Viva ending Vauxhall production in Australia.
In the development days, the six-cylinder Torana was reserved for motor racing, but research had shown a business case existed for such a model. This was available in two capacities: cubic inches 4. Sales were boosted by exporting the Kingswood sedan, station wagon, and utility body styles to Indonesia, Trinidad and Tobago, Pakistan, the Philippines, and South Africa in complete knock-down form.
The HQ was thoroughly re-engineered, featuring a perimeter frame and semi monocoque unibody construction. Mazda then fitted these cars with the 13B rotary engine and three-speed automatic transmission. Production ended in , after just units sold. In particular, it was narrower than its predecessor and its Falcon rival, making it less comfortable for three rear-seat passengers.
After the introduction of the Commodore, the Torana became the "in-between" car, surrounded by the smaller and more economical Gemini and the larger, more sophisticated Commodore. This placed a huge financial burden on the Australian subsidiary, which was already operating at a loss at this time. The s were challenging for Holden and the Australian automotive industry. The Australian Government tried to revive the industry with the Button car plan , which encouraged car makers to focus on producing fewer models at higher, more economical volumes, and to export cars.
Thus, Holden abandoned those vehicle classes altogether in Sales in other segments also suffered when competition from Ford intensified, and other Australian manufacturers: Mitsubishi , Nissan and Toyota gained market share.
The Commodore was next updated in as the VL , which had new front and rear styling. Holden even went to court in to stop local motoring magazine Wheels from reporting on the matter. However, changing currency exchange rates doubled the cost of the engine and transmission over the life of the VL. The engine manufacturing business was successful, building four-cylinder Family II engines for use in cars built overseas. The Barina was launched concurrently with the Suzuki -sourced Holden Drover , followed by the Scurry later on in In this decade, Holden adopted a strategy of importing cars it needed to offer a full range of competitive vehicles.
By , the federal government had already cut tariffs to Holden re-introduced its defunct Statesman title in —this time under the Holden marque, as the Statesman and Caprice. For , Holden updated the Statesman and Caprice with a range of improvements, including the introduction of four-wheel anti-lock brakes ABS ;  although, a rear-wheel system had been standard on the Statesman Caprice from March Exterior changes resulted in a smoother overall body and a "twin-kidney" grille—a Commodore styling trait that remained until the VY model and,  as of , remains a permanent staple on HSV variants.
The new model featured a rounded exterior body shell, improved handling and many firsts for an Australian-built car. Also, a stronger body structure increased crash safety. The UAAI badge-engineered cars first introduced in sold in far fewer numbers than anticipated, but the Holden Commodore, Toyota Camry, and Corolla were all successful when sold under their original nameplates.
This came after the introduction of the Opel Corsa replacing the already available Suzuki Swift as the source for the Holden Barina. These cars were exported to Japan and Southeast Asia with Opel badges. The campaign publicised, "for the first time ever, all Australians can enjoy the financial benefit of Holden Employee Pricing". However, this did not include a discounted dealer delivery fee and savings on factory fitted options and accessories that employees received. Based on the VT Commodore architecture, the coupe attracted worldwide attention after being shown as a concept car at Australian auto shows.
A mildly facelifted VZ model launched in , introducing the High Feature engine. Throughout the s, Opel had also been the source of many Holden models. To increase profitability, Holden looked to the South Korean Daewoo brand for replacements after acquiring a After discontinuing the Frontera and Jackaroo models in , Holden was only left with one all-wheel drive model: the Adventra , a Commodore-based station wagon.
Consequently, the Holden Rodeo was facelifted and relaunched as the Colorado in From , Holden was only able to make a profit in and Later that year, Holden also announced plans to sell the European Astra and the Korean Cruze alongside each other from
After an initial good sales run, Camira sales dropped significantly, and was discontinued in Contents [ show ] JB — The original Camira, the JB series, was introduced in with a major trans-Tasman marketing campaign. The Camira replaced the Sunbird and Torana, although an interim four-cylinder version of the Commodore bridged the two-year production gap. A station wagon version was introduced the following year, and its bodywork was exported to Vauxhall in the United Kingdom for the Cavalier wagon.
Holden Camira: Aussie original (JB,JC,JD,JE)
Buyers either loved or hated it It forced GM-H to base its small- and medium-car future on front-wheel-drive models, and in doing so, to embrace the shift to large-scale plastic assemblies. By the time Holden introduced the JE range in — with the engine Camira needed and deserved from the start — a new locally-built Camry was ready to snatch the widespread acceptance that had eluded it. But before the Camira was dropped in , several versions established long-term benchmarks for local small- to mid-size family cars. The Camira was created out of envy. Detroit executives looked longingly at how the Japanese could build a model like the Toyota Corolla, then laugh all the way to the bank as they produced essentially the same car to suit a global market for unbelievable economies of scale.