INTERNATIONAL MARKETING CATEORA GRAHAM 13TH EDITION PDF

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Develop skill and knowledge to understand, interpret, and analyze modern international marketing strategies and practices; 2. Build a strong foundation for critical thinking in the area of international marketing; 3.

Investigate and report on leading international marketing issues, practices, and ideas. Analyze current international trends and developments, similarities and differences, and convergences and divergences among trade systems — as related to cultural, political, religious, social, economic, and global variables and influences.

All of the above objectives will be accomplished by comparing the marketing environment of developed and developing countries. Heineken N. Louis Vuitton in India 4. Students will meet with American, British, Brazilian and South African trade commissioners operating abroad to learn from their experience the major reasons for success and failures in expanding internationally.

In addition, students will have the opportunity to visit the following sites in Manaus on November 25, 1. Typically this concept brings to mind an old fashioned building with long conveyor belts and bored workers. This field visit will open their eyes to the future, a multinational venture bringing together the latest technology, top minds, and energetic managers creating a state- of-the-art system designed to meet the rapidly growing appetite for high quality, high technology goods in the emerging world.

The company serves a long list of high profile clients including Toshiba, Panasonic, Unilever and others. These companies have extremely important characteristics in common, such as product quality, technological superiority in terms of designs and manufacturing processes, excellence in development and extensive experience in the two-wheel sector.

Each student should be prepared to discuss the assigned readings, articles and cases at all times. Handwritten case write-ups will not be accepted. A maximum of 10 pages of exhibits may also be included. The cover page should indicate the title of the case, the date, course number, and student number. Do not put your name on any written submissions. You should identify yourself only by your student number. The case write-up MUST be submitted at the beginning of the class that it has been assigned to be discussed.

Please, do not approach me with any excuse for not handing in your case assignment on the due date. All exams consist of multiple-choice and short answer questions.

All questions will be based on both lectures and readings, including cases, articles and group assignments. These questions will test your understanding of the basic concepts and your ability to apply them appropriately to marketing scenarios. The project is comprised of four parts: Part I is a country analysis; Part II is a market analysis; and part III is a marketing plan introducing the product into that foreign market. You are required to incorporate in this project the information you learned in the Field Lab trip in Brazil.

Here are some preliminary information about the project: a. After you receive the information about your group, come together and introduce yourself to the other team members. Try to find a schedule suitable for all of you. Further explanation about the project will be provided to your group as the course progresses.

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