INTERNATIONAL BUSINESS 6TH EDITION RUGMAN PDF

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. From the Back Cover: Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to help students of management meet these challenges.

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A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. From the Back Cover: Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.

This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to help students of management meet these challenges. This sixth edition of International Business delivers a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

It has been restructured to lend greater emphasis to the strategic challenges of international business. The growing importance of emerging economies, such as China, India and Brazil, is reflected in specific chapters and case examples that help students understand how these countries are changing the competitive dynamics of global business.

This links to a new focus on innovation, adaptability and entrepreneurship as necessary strategic capabilities for firms large or small, from mature, emerging or developing economies. Alan M. About the Author: Alan M.

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