At one level, the company figured it needed new cheaper products to lure the rural buyer. At another level, it figured that more offices in smaller towns and cities were the need of the hour. LG moved quickly on both fronts. At one level, it has introduced cheaper products like it Sampoorna television range. Currently, it has 40 branch offices. That will climb to by year end.
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At one level, the company figured it needed new cheaper products to lure the rural buyer. At another level, it figured that more offices in smaller towns and cities were the need of the hour. LG moved quickly on both fronts. At one level, it has introduced cheaper products like it Sampoorna television range. Currently, it has 40 branch offices.
That will climb to by year end. Says Anil Arora, head, marketing, LG India: "A chunk of our revenue was coming from that segment and there was potential to grow it even further.
Greater penetration has meant greater focus. Mirc is already selling a second-string brand Igo which is slightly cheaper than its Onida range.
Mirc says that both Igo and Onida are selling in the rural areas. Recently the company has hired another people for its Igo team. Cracking the rural market has become the holy grail for scores of Indian companies. Now the white goods manufacturers are hoping to catch the eye -- and the wallets -- of the out-of-towners in a bigger way than ever before.
As a result a rural bloodbath between white goods giants is clearly on the cards. The reasons for heading into the rural areas are fairly clear. The urban consumer durable market for products like colour TVs, washing machines, refrigerators and airconditioners is growing annually at between 7 per cent and 10 per cent. By comparison, the rural market is zooming ahead at around 25 per cent annually.
Leading the way is LG. In , 60 per cent of its turnover came from the urban market. Videocon, which sells about 40 per cent of its products in the rural areas, has just begun a fresh thrust to boost sales outside the metros.
Some companies are playing the game slightly differently. Nevertheless, in the last two years, Samsung has looked at increasing awareness and penetration of its products in second rung cities like Bhuj, Porbandar and Jalandhar.
The Samsung Dream Home road shows across the length and breadth of the country have been a step in this direction. But the products are focused on semi-urban or urban markets," says Zutshi. Similarly, Mirc says it had to be careful about diluting the Onida brand. Today, it is present in towns of which have a population above , Another are towns with less than , residents. Says Soumitra Ghatak, executive vice president, Godrej Appliances, "There is money today in the rural household.
The fear is not being on their radar. Till now the company has always advertised on cable television. Godrej admits that it fumbled on the way when it tried to sell cheaper products. Two years ago it tried to sell a stripped- down fridge called Champion with only half a freezer. However, sales did not pick up so it had to be rejigged and relaunched with a full freezer.
Now with more branches, revenue in the same area has gone up to Rs 50 crore Rs million per month. Similarly other states like Rajasthan now have two branches -- Jodhpur and Jaipur -- instead of one. The company has also taken other initiatives like 65 Remote Area Offices under the branch offices that are empowered to directly link to the central billing system for orders, service centres and 2, mobile authorised service personnel for villages having below 10, residents.
All this is great music for rural dealers. So while he makes 5 per cent to 7 per cent, rural dealers make 7 per cent to 10 per cent on a sale. Samsung, Onida and even LG are aggressively looking at the urban replacement market for their hi-end premium product range.
Who will emerge winner in this battle? Industry players warn of dangers in the aggressive rural ramp up. For one, stripping product features in order to lower prices, as some brands are known to do, players say is a dangerous game to play.
Then there are other external problems to surmount like the irregularity of electricity supply and lack of finance options. Adds an industry observer, "The rural market will not be about pricing but about how the customer is serviced and treated.
If one consumer is not happy, the entire village will know and the company can then kiss that market goodbye.
If you contact the authorised service center for LG, you can buy one new original remote control for your set. The closed caption option is greyed out. Currently, it has 40 branch offices. Posted on Jan 02, Mirc is already selling a second-string brand Igo which is slightly cheaper than its Onida range. Please provide more details about the fault, you experience with this set.
LG SAMPOORNA TV PDF
Mezisho Login to post Please use English characters only. Mirc says that both Igo and Onida are selling in the rural areas. Best thing about this new service is that you are never placed on hold and get to talk to real repairmen in the US. Remote controls are very easy to get from open electronic spare part market now a days.
LG SAMPOORNA TV PDF
Another are towns with less thanresidents. Also your playstation may have to be adjusted settings to give a suitable output before connecting. Lg Sampoorna Tv I have freestanding Series 8 dishwasher. If it working good on the tuner or dampoorna boxthe equipment your plugging into the AV inputs are not compadible to the tv set or there is a setting in the TV menu to change the format to pal.